راهبردهای برندسازی در رسانه دیجیتال اینستاگرام در بین دانشجویان دانشگاه بغداد عراق

Aquilani, B., Silvestri, C., Ioppolo, G., & Ruggieri, A. (2018). The challenging transition to bio-economies: Towards a new framework integrating corporate sustainability and value co-creation. Journal of Cleaner Production, 172, 4001-4009. https://doi.org/10.1016/j.jclepro.2017.03.153

Arnold, M. (2017). Fostering sustainability by linking co-creation and relationship management concepts. Journal of Cleaner Production, 140, 179-188. https://doi.org/10.1016/j.jclepro.2015.03.059

Azin, M., & Salehzadeh, R. (2018). Factors Influencing Personal Branding on Social Media (Case Study: Instagram) Shahid Ashrafi Isfahani University, Faculty of Administrative Sciences and Economics]. https://cbs.uok.ac.ir/article_61803.html

Azizi, M., Bahadorifar, S., & Ekhlasi, A. (2017). A Personal Branding Model for Business Coaches Based on Grounded Theory. Brand Management Quarterly, 4(11). https://bmr.alzahra.ac.ir/article_3723.html

Bakhshaei, N., Bagherzadeh, M. R., Gholipour kanani, Y., & Dalvi, M. R. (2024). Presenting A for Model of Establishing the Fifth-Generation University with the Foundation Data Approach. International Journal of Digital Content Management, 5(8), 125-148. https://doi.org/10.22054/dcm.2022.68926.1125

Bazzi, A. M., Ali, A., & Mostapha, N. (2021). Customers Loyalty: Does Value Co-Creation Become Indispensable for Universities? BAU Journal - Creative Sustainable Development, 3(1), 1-18. https://doi.org/10.54729/2789-8334.1056

Benchekroun, B., & Soulami, M. (2021). Study of the impact of the value of co-creation on consumer satisfaction and loyalty. Revue Internationale des Sciences de Gestion, 4(4), 462-480. https://www.revue-isg.com/index.php/home/article/view/772

Carayannis, E. G., & Campbell, D. F. G. (2019). Smart Quintuple Helix Innovation Systems, How Social Ecology and Environmental Protection are Driving Innovation, Sustainable Development and Economic Growth. Springer International Publishing. https://doi.org/10.1007/978-3-030-01517-6

Carayannis, E. G., & Campbell, D. F. J. (2010). Triple Helix, Quadruple Helix And Quintuple Helix And How Do Knowledge, Innovation And The Environment Relate To Each other?: A Proposed Framework For A Trans-Disciplinary Analysis Of Sustainable Development And Social Ecology. Int J Soc Ecol Sustain Dev, 1(1), 41-69. https://doi.org/10.4018/jsesd.2010010105

Cavallone, M., Ciasullo, M. V., Douglas, J., & Palumbo, R. (2021). Framing higher education quality from a business perspective: setting the conditions for value co-creation. Studies in Higher Education, 46(6), 1099-1111. https://doi.org/10.1080/03075079.2019.1672644

Dabic, M., González-Loureiro, M., & Daim, T. U. (2015). Unraveling the attitudes on entrepreneurial universities: The case of Croatian and Spanish universities. Technology in Society, 42, 167-178. https://doi.org/10.1016/j.techsoc.2015.05.007

Dehyadgari, S., Ashrafzadeh Afshar, A., Haravi, M., & Poursaeed, M. (2023). Factors influencing entrepreneurial branding on social networks using a data mining approach (Case study: Instagram). Entrepreneurship Research Journal, 2(1).

Dollinger, M., & Lodge, J. (2020). Student-staff co-creation in higher education: an evidence-informed model to support future design and implementation. Journal of Higher Education Policy and Management, 42(5), 532-546. https://doi.org/10.1080/1360080X.2019.1663681

Dollinger, M., Lodge, J., & Coates, H. (2018). Co-creation in higher education: Towards a conceptual model. Journal of Marketing for Higher Education, 28(2), 210-231. https://doi.org/10.1080/08841241.2018.1466756

Doyle, J. P., Su, Y., & Kunkel, T. (2022). Athlete branding via social media: Examining the factors influencing consumer engagement on Instagram. European Sport Management Quarterly, 22(4), 506-526. https://doi.org/10.1080/16184742.2020.1806897

Ekklesi, F. G., & Sondakh, O. (2025). The Influence of Social Media Activities on Brand Loyalty: The Mediating Role of Brand Equity With the S-O-R Model on Netflix Customers. Ijeam, 1(6), 440-452. https://doi.org/10.60076/ijeam.v1i6.1128

Elsharnouby, T. H. (2015). Student co-creation behavior in higher education: the role of satisfaction with the university experience. Journal of Marketing for Higher Education, 25(2), 238-262. https://doi.org/10.1080/08841241.2015.1059919

Haji Hosseini, M., Shah Hosseini, M. A., Nazari, M., & Keimasi, M. (2023). Presenting the Value co-creation model in ICT knowledge-based companies. Journal of Strategic Management Studies, 14(56), 233-255. https://doi.org/10.22034/smsj.2022.366754.1741

Harandi, A., Parhizgar, M. M., Fazel, A., & Amini, M. (2023). Strategic Model of Value Co-Creation of University with Emphasis on Fourth and Fifth Generation Universities. Public Management Researches, 16(59), 137-166. https://doi.org/10.22111/jmr.2022.38272.5474

Heydari Dastjerdi, M., & Javaheri Zadeh, A. (2021). A framework of factors influencing branding through Instagram social media (Case study: Interior decoration industry) University of Qom, Faculty of Management and Economics.

Javanmardi, S., Mousavi, T., & Iranpour Mobarakeh, R. (2019). Innovation and the University; A Reflection on the Formation and Development of the Innovative University. Industry and University, 11(39), 81-99. http://jiu.ir/en/Article/212

Karbkandi, A., & Ghasem Aghaei, N. (2020). The Relationship between Shared Social Experience and Purchase Intention on Social Media with the Mediating Role of Digital Branding (Case Study: Instagram) Sheikh Bahaei University, Faculty of Engineering and Technology]. https://civilica.com/doc/1162285/

Latiffa, Z. A., & Safieeb, N. A. (2015). New Business Set Up for Branding Strategies on Social Media - Instagram. The Third Information Systems International Conference, https://doi.org/10.1016/j.procs.2015.12.100

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Majidpour, M., Hajiakbari, H., & Roshani, S. (2025). Next Generation Universities in the Context of the Knowledge Economy: Conceptual and Practical Implications. Journal of the Knowledge Economy. https://doi.org/10.1007/s13132-025-02705-w

Manzoor Tania, S., & Al Mahmud, A. (2023). Redefining a value co-creation behaviour model for student satisfaction in HEIs. International Journal of Services and Operations Management, 45(3), 293-313. https://doi.org/10.1504/IJSOM.2023.132466

Montoya, P. (2024). Personal Branding Strategies on Social Media. McGraw-Hill. https://instagraminquiry.wordpress.com

Nabipour, I. (2020). The Fifth Generation University: Based on the Quintuple Helix of Carayannis and Campbell. Iran South Med J, 23(2), 165-194. https://doi.org/10.52547/ismj.23.2.165

Norouzi, A., & Nazempour, N. (2024). Developing the University Image through the Customer Value Co-creation in E-learning: a Case Study of Arak University. Karafan Journal, 21(2), 213-243. https://doi.org/10.48301/kssa.2023.391432.2500

Oliveira, T., Alves, H., & Leitão, J. (2024). Co-creation and innovation in higher education institutions: a systematic literature review and research agenda. International Journal of Educational Management, 38(3), 839-872. https://doi.org/10.1108/IJEM-09-2023-0456

Osorno, R., Koria, M., & Ramírez-Vázquez, D. (2022). Open Innovation with Value Co-Creation from University-Industry Collaboration. Journal of Open Innovation Technology Market and Complexity, 8(1), 32. https://doi.org/10.3390/joitmc8010032

Oztel, H. (2020). Fourth Generation University: Co-creating a Sustainable Future. In Quality Education. Springer. https://doi.org/10.1007/978-3-319-69902-8_77-1

Pathak, A. A., & Kaushik, K. (2024). Driving consumer engagement for digital payment brands: Content strategy on Instagram. Journal of Retailing and Consumer Services, 79, 103821. https://doi.org/10.1016/j.jretconser.2024.103821

Peña-García, N., Losada-Otálora, M., Juliao-Rossi, J., & Rodríguez-Orejuela, A. (2021). Co-Creation of Value and Customer Experience: An Application in Online Banking. Sustainability, 13, 10486. https://doi.org/10.3390/su131810486

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Woods, J., Hartwell, M., Oldham, L., & House-Niamke, S. (2023). Centering the self, doing the sport, and being the brand: The self-branding of lifestyle athletes on Instagram. International Journal of Sport Communication, 1(aop), 1-9. https://doi.org/10.1123/ijsc.2022-0168

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