راهکارهای جذب و حفظ حمایت‌کنندگان مالی و خیرین ورزشیار در حوزه ورزش بانوان (مطالعه موردی استان قزوین)

Abdolmaleki, H. (2023). Co-Branding Drivers Between Professional Sport Organizations and on-Field Sports Apparel Sponsors. International Journal of Sports Marketing and Sponsorship, 24(5), 985-1001. https://doi.org/10.1108/ijsms-03-2023-0048

Alhadad, S. A. (2019). Study on sports sponsorship effectiveness. International Journal of Academic Management Science Research, 3(2), 46-52. http://ijeais.org/wp-content/uploads/2019/02/IJAMSR190206.pdf

Amawate, V. (2024). Adoption of Digital Platforms by Sponsoring Organizations and NPOs for Cause-related B2B Marketing Programs: A FsQCA Exploration. Journal of Business & Industrial Marketing, 39(3), 617-632. https://doi.org/10.1108/JBIM-09-2022-0429

Blake, J., Fourie, S., & Goldman, M. (2019). The relationship between sports sponsorships and corporate financial returns in South Africa. International Journal of Sports Marketing and Sponsorship, 20(1), 2-25. https://doi.org/10.1108/IJSMS-12-2016-0088

Bu, Y., Parkinson, J., & Thaichon, P. (2022). Influencer marketing: sponsorship disclosure and value co-creation behaviour. Marketing Intelligence & Planning, 40(7), 854-870. https://doi.org/10.1108/MIP-09-2021-0310

Cho, H., Lee, H.-W., & Chiu, W. (2021). Satellite fans: Does sport nostalgia influence purchase intention toward sponsors’ products? Journal of Retailing and Consumer Services, 62. https://doi.org/10.1016/j.jretconser.2021.102653

Cornwell, T. B., & Kwon, Y. (2020). Sponsorship-linked marketing: Research surpluses and shortages. Journal of the Academy of Marketing Science, 48, 607-629. https://doi.org/10.1007/s11747-019-00654-w

Ge, Q., & Humphreys, B. R. (2021). Athlete Misconduct and Team Sponsor Stock Prices: The Role of Incident Type and Media Coverage. Journal of Sport Management, 35(3), 216-227. https://doi.org/10.1123/jsm.2020-0106

Ghanbari Firoozabadi, A., keshkar, S., & Kargar, G. A. (2020). Goals, constraints and achievements of sponsorship of governmental and private banks in Iran. Sport Management Journal, 12(2), 333-347. https://doi.org/10.22059/jsm.2018.235929.1876

Gholamian, J., Elahi, A., & Akbari Yazdi, H. (2023). Effective Strategies in the Sponsorship Model for Iran's Professional Sports. Sports Management Studies, 15(79), 233-254.

Heyer, J., Schmitt, Z., Dombrowski, L., & Yarosh, S. (2020). Opportunities for Enhancing Access and Efficacy of Peer Sponsorship in Substance Use Disorder Recovery. 1-14. https://doi.org/10.1145/3313831.3376241

Hino, Y., & Takeda, F. (2019). Market Reactions to Sport Sponsorship Announcements: Comparison between Sponsors and Their Rivals. Sport Management Review, 23(2), 401-413. https://doi.org/10.2139/ssrn.2840573

Huynh, H., Sobek, E., El-Hajj, M., & Atwal, S. (2018). An analysis of rock-climbing sport regarding performance, sponsorship, and health. IEEE 8th Annual Computing and Communication Workshop and Conference (CCWC), Las Vegas. https://doi.org/10.1109/CCWC.2018.8301676

Izadi, B. (2025). Structural Challenges of Attracting and Retaining Sponsorship in Professional Sports. Sports Business Journal, 5(1), 33-51. https://sbj.alzahra.ac.ir/article_8007.html

Javani, V., & Naeem Dawood Hammadi, A. (2024). The Influence of Emerging Technologies on Brand Loyalty and Purchase Intentions for Sponsored Products in Sports Advertising. Journal of Advanced Sport Technology, 8(2), 59-70. https://jast.uma.ac.ir/article_3479.html

Jensen, J. A., Walsh, P., & Cobbs, J. (2018). The Moderating Effect of Identification on Return on Investment From Sponsor Brand Integration. International Journal of Sports Marketing and Sponsorship, 19(1), 41-57. https://doi.org/10.1108/ijsms-10-2016-0077

Jin, C.-H. (2017). Retrospection and State of Sports Marketing and Sponsorship Research in IJSMS From 1999 to 2015. International Journal of Sports Marketing and Sponsorship, 18(4), 363-379. https://doi.org/10.1108/ijsms-04-2016-0002

Joan, M., & Utterstrom, T. (2021). Sport Sponsorship: A Marketing Communication Tool in Swedish Companies Lulea University of Technology].

Kamath, G. B., Ganguli, S., & George, S. (2020). Attachment Points, Team Identification and Sponsorship Outcomes: Evidence From the Indian Premier League. International Journal of Sports Marketing and Sponsorship, 22(3), 429-452. https://doi.org/10.1108/ijsms-01-2020-0008

Koronios, K., Psiloutsikou, M., Kriemadis, A., Zervoulakos, P., & Leivaditi, E. (2021). Sponsorship effectiveness in sport: A comparative study between football and basketball. https://www.researchgate.net/publication/280089903

Kwon, Y., & Cornwell, T. B. (2020). Sport Sponsorship Announcement and Stock Returns: a Meta-Analytic Review. International Journal of Sports Marketing and Sponsorship. https://doi.org/10.1108/IJSMS-05-2020-0085

Lin, C. A., & Kim, T. (2016). Predicting user response to sponsored advertising on social media via the technology acceptance model. Computers in human Behavior, 64, 710-718. https://doi.org/10.1016/j.chb.2016.07.027

Müller, J., & Christandl, F. (2019). Content is King—But Who is the King of Kings? The Effect of Content Marketing, Sponsored Content & User-Generated Content on Brand Responses. Computers in human Behavior, 96, 46-55. https://doi.org/10.1016/j.chb.2019.02.006

Nuseir, M. T. (2020). The effects of sponsorship on the promotion of sports events. International Journal of Business Innovation and Research, 22(2), 191-207. https://doi.org/10.1504/IJBIR.2020.107838

Pan, P. L., & Phua, J. (2020). Connecting Sponsor Brands Through Sports Competitions: An Identity Approach to Brand Trust and Brand Loyalty. Sport Business and Management an International Journal, 11(2), 164-184. https://doi.org/10.1108/sbm-01-2019-0003

Reijmersdal, E. A. v., & Dam, S. v. (2020). How Age and Disclosures of Sponsored Influencer Videos Affect Adolescents’ Knowledge of Persuasion and Persuasion. Journal of youth and adolescence, 49(7), 1531-1544. https://doi.org/10.1007/s10964-019-01191-z

Santos, M. A. D., Moreno, F. C., & Hervás, J. C. (2019). Influence of Perceived and Effective Congruence on Recall and Purchase Intention in Sponsored Printed Sports Advertising. International Journal of Sports Marketing and Sponsorship, 20(4), 617-633. https://doi.org/10.1108/ijsms-10-2018-0099

Schulz, L., Keller-Meier, R., Lang, G., Nagel, S., Stieger, R., & Schlesinger, T. (2024). Toward the professionalization of sponsorship management in voluntary sports clubs: a comprehensive analysis of components and their specifications. International Journal of Sports Marketing and Sponsorship, 25(5), 1126EP - 1146. https://doi.org/10.1108/IJSMS-01-2024-0023

Seyed Bagheri, S. M., & Sharifian, E. (2017). Identifying and prioritizing barriers to sponsorship of private companies of sport of champions [Research]. Research in Sport Management and Motor Behavior, 7(13), 55-66. http://jrsm.khu.ac.ir/article-1-2592-en.html

Shomali, S., & Keshkar, S. (2022). Designing a model of sponsorship barriers management for women’s sports in Iran. Sport Management Journal, 14(2), 302-283. https://doi.org/10.22059/jsm.2021.311881.2601

Vaziri, F., Memari, Z., & Rezaei Pandari, A. (2022). Studying the promotion of corporate social responsibility goals based on the portfolio of sports sponsors. Sport Management Studies, 14(73). https://smrj.ssrc.ac.ir/article_3375.html?lang=en

Yarasheva, D. (2024). Sponsorship Relationships In Sports Marketing. Modern Science and Research, 3(2), 337-345. https://inlibrary.uz/index.php/science-research/article/view/29029

Yin, H. (2025). An Analysis of the Influence of Brand Sponsorship and Social Media on the Reconfiguration of Athlete Value. Advances in Economics Management and Political Sciences, 158(1), 132-136. https://doi.org/10.54254/2754-1169/2025.19761