Typology of consumers (involved) of the social network Facebook in Iraq in the field of tourism based on the level of participation
Keywords:
Consumers, Participation, Social Networks, Facebook, TourismAbstract
The present study aimed to typify the consumers (involved) of the social network Facebook in Iraq in the field of tourism based on the level of participation. The research method is a descriptive-survey research and the statistical population includes the participants of the social network Facebook in the field of tourism in Iraq with a number of 4 thousand people, which was measured using the Morgan table with a sample size of 382. Data collection was achieved through library data, articles, etc. and through interviews in the qualitative part and distribution of questionnaires in the quantitative part. The reliability of the questionnaire components was examined through Cronbach's alpha, which showed values higher than 0.7. The results of the study showed 17 types of consumers along with their characteristics. Regular consumers, passive consumers, enthusiasts, fans, enthusiasts, co-producers, active contributors, critics, digital explorers, digital innovators, analysts, UX/UI specialists, digital marketers, content managers, thought leaders, cybersecurity specialists, video content specialists, social media managers, are among the typologies of Facebook social network users identified.
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Copyright (c) 2025 Hayder Abd Rudhan (Author); Ali Rashidpoor; Dhuha Saad Dawood Alkhlwa , Saeed Mir (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
