ارائه الگوی بازاریابی تاثیرگذار در صنعت املاک و مستغلات

Alizadeh, H., Khorramabadi, M., Saberian, H., & Keramati, M. (2024). Qualitative Study to Propose Digital Marketing base on Customer experience: Considering Grounded theory. Business, Marketing, and Finance Open, 1(6), 86-98. https://doi.org/10.61838/bmfopen.1.6.8

Andersson, S., Aagerup, U., Svensson, L., & Eriksson, S. (2024). Challenges and opportunities in the digitalization of the B2B customer journey. Journal of Business & Industrial Marketing, 39(13), 160-174. https://doi.org/10.1108/JBIM-12-2023-0714

Dao, T. C., Liao, Y. K., Chen, G., Luu, T. M. N., & Le, T. M. (2025). The Influence of B2B Social Media Marketing and Relationship Marketing on Customer Relationship Management Effectiveness, WOM and Loyalty: A Mediator Analysis. International Review of Management and Marketing, 15(1), 71-81. https://doi.org/10.32479/irmm.17340

Deku, W. A., Wang, J., & Preko, A. K. (2024). Digital marketing and small and medium-sized enterprises' business performance in emerging markets. Asia Pacific Journal of Innovation and Entrepreneurship, 18(3), 251-269. https://doi.org/10.1108/APJIE-07-2022-0069

Ghadiridehkordi, A., Shao, J., Boojihawon, R., Wang, Q., & Li, H. (2025). Leveraging sentiment analysis via text mining to improve customer satisfaction in UK banks. International Journal of Bank Marketing, 43(4), 780-802. https://doi.org/10.1108/IJBM-05-2024-0323

Jackson, R., & Brown, D. (2022). Consumer trust and engagement in digital marketing: Exploring the mediating role of perceived risk. Journal of Digital Marketing, 8(4), 21-39.

Nasiri, M., & Bagheri, H. (2024). The Impact of Marketing Strategies on Customer Loyalty in Virtual Businesses. First International Conference on International Business, Economic Studies, and Humanities, France. https://civilica.com/doc/1195261/

Otopah, A. A., Dogbe, C. S. K., Amofah, O., & Ahlijah, B. (2024). Digital marketing and purchase intention of bank services: the role of trust and engagement. International Journal of Bank Marketing, 42(7), 1920-1945. https://doi.org/10.1108/IJBM-02-2023-0097

Otto, P. (2024). The impact of digital marketing on consumer purchase intention through the mediating role of consumer engagement and the moderating role of trust. Journal of Marketing Research, 61(1), 45-60.

Phan Tan, L. (2024). Customer participation, positive electronic word-of-mouth intention and repurchase intention: The mediation effect of online brand community trust. Journal of Marketing Communications, 30(7), 792-809. https://doi.org/10.1080/13527266.2023.2177709

Rajan, D., & Josephine, V. H. (2024). Data Mining Techniques to Enhance Customer Segmentation and Targeted Marketing Strategies. 2024 15th International Conference on Computing Communication and Networking Technologies, https://doi.org/10.1109/ICCCNT61001.2024.10725770

Rastogi, T., Agarwal, B., & Gopal, G. (2024). Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image. Journal of Cleaner Production, 14(1), 108-119. https://doi.org/10.1016/j.jclepro.2024.140808

Sahaf, M., & Fazili, A. (2024). Does Customer-Based Destination Brand Equity Help Customers Forgive Firm Service Failure in a Tourist Ecosystem? An Investigation through Explanatory Sequential Mixed-Method Design. Journal of Destination Marketing & Management, 31. https://doi.org/10.1016/j.jdmm.2024.100866

Saoula, O., Abid, M. F., Ahmad, M. J., Shamim, A., Patwary, A. K., & Yusr, M. M. (2024). Forging customer satisfaction through commitment-trust factors in financial insurance services: moderating role of corporate image. Journal of Islamic Marketing, 15(2SP - 418), 445. https://doi.org/10.1108/JIMA-08-2021-0257

Shadbakhs, A. (2023). Examining the Impact of Implementing Sustainable Marketing Strategies on the Performance of Digital Businesses with the Mediating Role of Information Technology in the Real Estate Industry in Iran. Proceedings of the Fifth National Conference and Second International Conference on New Business Management Models in Unstable Conditions, Tehran.

Swapna Datta Khan, M. B. M. A. R. M. (2024). Significant Role of Digital Marketing Strategies in Driving Business Growth, Success and Customer Experience. Jier, 4(2). https://doi.org/10.52783/jier.v4i2.837

Williams, P., & Green, T. (2022). Examining the impact of digital marketing strategies on purchase intentions: A case study of the automotive sector. Journal of Marketing Development, 19(1), 58-75.

Yan, X., Li, Y., Nie, F., & Li, R. (2025). Bank Customer Segmentation and Marketing Strategies Based on Improved DBSCAN Algorithm. Applied Sciences, 15(6).

Zhang, X., & Lee, M. (2023). The role of consumer trust in digital marketing effectiveness: An empirical study. International Journal of Digital Marketing, 7(2), 92-108.