تبلیغات بازرگانی تلویزیونی و مولفه‌های تولید پیام‌های تلویزیونی در بانک سپه: مطالعه‌ای با رویکرد آمیخته (کیفی-کمی)

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Chiebonam, O. C., Hamad, H. A., Pauline, O. I., Gabriella, O. O., Rita, G. E., Celestine, G. V., & Iwundu, I. E. (2023). Effectiveness of interactive television instruction in improving the business competence and income level of women smallholder okra farmers. Women's Studies International Forum, 98, 102702. https://doi.org/10.1016/j.wsif.2023.102702

Chudzian, J. (2014). Impact of advertising on behaviour of consumers of low and high level of consumption of dairy products. Acta Scientiarum Polonorum. Oeconomia, 13(4), 19-30. https://aspe.sggw.edu.pl/article/view/466

Farooq, Q., Shafique, N., Khurshid, M. M., & Ahmad, N. (2015). Impact of comic factor in TV ads on buying behaviour of university students. International Letters of Social and Humanistic Sciences, 49, 12-20. https://doi.org/10.18052/www.scipress.com/ILSHS.49.12

Hosseini, S. A. (2023). Investigating the Relationship Between Television Advertising and Customer Objectification. 11th International Conference on New Research in Psychology, Social Sciences, Educational Sciences, and Training, https://civilica.com/l/123713/

Javadinia, H. (2024). Analyzing the Effects of Commercial Advertising on Urban Landscape and Citizens' Quality of Life from an Urban Management Perspective. 5th International Conference on Educational Sciences, Counseling, Psychology, and Social Sciences, Hamadan, Iran. https://civilica.com/doc/2288892/

Karimi Mazraeh Shah, M., & Ghaffari, M. (2019). Analyzing Factors Influencing Television Advertising Effectiveness from the Customer's Viewpoint. 5th International Conference on Management Sciences and Accounting, Tehran, Iran. https://civilica.com/doc/911876/

Khorrami, M., & Khadivar, A. (2024). Designing a Model for Television Advertising Effectiveness with a System Dynamics Approach. Scientific Journal of Business Strategies, 20(21), 37-56. https://cs.shahed.ac.ir/article_4421.html?lang=en

Mehmood, A., & Ul Sabeeh, N. (2018). Influence of Banking Advertisement of Bank Customer Satisfaction: An Examination of Pakistani Bank Customers' Choice.

Mohebbi, M. (2024). Investigating the Extent of the Impact of Environmental Advertising on Improving Social Media Advertising Performance. 2nd International Conference on Art, Culture, and Media Studies, https://civilica.com/doc/2217330/

Prodan, S., & Dabija, D. C. (2023). Adapting the digital servuction model to Central Banks: case study: European Central Bank. Administrative Sciences, 13(10), 217. https://doi.org/10.3390/admsci13100217

Rahimi, M., Mahmoudi, A., Ghorbani, M. H., & Kousaripour, M. (2023). The Role of Ethical Values in Television Advertising of Sports Products on Customer Behavioral Intentions. Research in Physiology and Management in Sports, 15(3), 9-24. https://www.sportrc.ir/article_191097.html?lang=en

Saeidi, K., Farhangi, A. A., & Soltanifar, M. (2017). Television Advertising Effectiveness on Audiences of the Islamic Republic of Iran Broadcasting (Case Study: Bank Refah). Journal of Communication Research, 24(3), 61-91. https://cr.iribresearch.ir/article_28770.html?lang=en

Sama, R. (2019). Impact of Media Advertisements on Consumer Behaviour. Sagepub, 3(9), 55-77. https://www.researchgate.net/publication/331093806_Impact_of_Media_Advertisements_on_Consumer_Behaviour

Seifollahi, N., & Naghavi, S. A. (2023). Simulation of the Impact of Advertising on the Attraction of Medical Tourists with a Factor-Based Modeling Approach (Case Study: Hospitals in Yazd City). Hospital Quarterly, Official Organ of the Scientific Association for Hospital Management of Iran, 21(4, Serial 83), 57-66. https://jhosp.tums.ac.ir/article-1-6570-en.html

Shahriyan, M., Mattani, M., Fallah, A., & Bagherzadeh, M. R. (2024). Identifying Effective Factors on Evaluating Television Advertising Effectiveness (A Qualitative Approach). Geography Quarterly (Regional Planning), 14(2, Serial 55), 221-235. https://www.jgeoqeshm.ir/&url=http:/www.jgeoqeshm.ir/article_203850.html?lang=en

Sharma, D., & Meena, R. (2024). Impact of COVID-19 on TV advertisements: informational, transformational & narrative analyses of post-COVID-19 TV advertisements. Journal of Marketing Communications, 30(1), 21-48. https://doi.org/10.1080/13527266.2022.2098518

Soleimanpour, M., & Norouzi, R. (2024). Modeling the Factors Influencing the Induction of Meaning in Television Advertising Messages on Consumer Behavior. Journal of Consumer Behavior Studies, 11(2), 24-42. https://cbs.uok.ac.ir/article_63305.html?lang=en

Zamani, A., Rahimi Nik, A., & Ne'mati Zadeh, S. (2021). Presenting a Model of Effective Advertising Based on Social Networks with an Emphasis on Relationship Marketing. Iranian Political Sociology Monthly, 4(4, Serial 16), 1534-1552. https://jou.spsiran.ir/article_157627.html?lang=en

Zephaniah, C. (2020). Examining the effect of customers' perception of bank marketing communication on customer loyalty. Scientific African, 8(3), 55-77. https://doi.org/10.1016/j.sciaf.2020.e00383

Zia, N. (2016). The role of advertising in consumer buying decision in Pakistan. Singaporean Journal of Business Economics, and Management Studies, 5(4), 39-47. https://doi.org/10.12816/0031280