A Sociological Analysis of the Impact of Social Networks on Social Vitality among the Youth of Tabriz

Abstract

This study aimed to examine the effect of three subscales—amount of use, type of use, and level of trust in social networks—on the social vitality of young people in Tabriz. The study is applied in purpose and quantitative in nature. It employed a survey method using two standard questionnaires: Jahanbani’s (2018) Social Networks Questionnaire with three dimensions (amount of use, type of use, and trust in users) and the Oxford Social Vitality Questionnaire (1989). The statistical population consisted of 230 youths aged 15–30 in Tabriz, selected through chain sampling. Data analysis was conducted using SPSS version 27 and bivariate regression tests. Results indicated that the youth’s social vitality level is high. All three subscales of social networks had a significant effect on social vitality. The amount of use of social networks had the strongest effect (β=0.63, p<0.001), followed by type of use (β=0.53, p<0.001) and level of trust in social network users (β=0.54, p<0.001). Thus, greater use, purposeful engagement, and higher trust within social networks are associated with increased social vitality among youth. The findings suggest that virtual social networks enhance youth social vitality through expanding social capital, improving interpersonal communication, and strengthening trust. Conscious and responsible use of social networks can foster stronger social relationships, personal identity, and cultural development. Conversely, misuse or low trust can diminish social satisfaction and vitality. Promoting digital literacy and constructive engagement in online spaces is therefore essential for sustaining social well-being.