ویژگی‌های واکنش احساسی کاربران شبکه اجتماعی اینستاگرام در رادیو کشور عراق

Banerji, R., & Singh, A. (2024). Do social media marketing activities promote customer loyalty? A study on the e-commerce industry. LBS Journal of Management & Research. https://doi.org/10.1108/LBSJMR-04-2023-0016

Culnan, M. J., McHugh, P. J., & Zubillaga, J. I. (2010). How Large U.S. Companies Can Use Twitter and Other Social Media to Gain Competitive Advantage. MIS Quarterly Executive, 9(4), 243-259. https://www.researchgate.net/publication/279893388_How_Large_US_Companies_Can_Use_Twitter_and_Other_Social_Media_to_Gain_Business_Value

Dao, T. C., Liao, Y. K., Chen, G., Luu, T. M. N., & Le, T. M. (2025). The Influence of B2B Social Media Marketing and Relationship Marketing on Customer Relationship Management Effectiveness, WOM and Loyalty: A Mediator Analysis. International Review of Management and Marketing, 15(1), 71-81. https://doi.org/10.32479/irmm.17340

Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Social media engagement behavior: A uses and gratifications perspective. Journal of Strategic Marketing, 24(3-4), 261-277. https://doi.org/10.1080/0965254X.2015.1095222

Fazel, A., & Harandi, A. (2024). Social Media Marketing and Brand Equity of Iranian Tire Products: Explaining the Role of Corporate Capabilities and Customer Value Co-creation. [Volume 28, Issue 111], 25-44.

Jiang, L. (2024). The Extent Social Media Marketing Is Contributable to Customer Based Brand Equity of Luxury Brands. 485-497. https://doi.org/10.2991/978-94-6463-408-2_55

Kabiri, A., Taghipour, F., & Peikary, H. (2023). Measuring Human Communication Diversity in the Instagram Social Network Among Iranian Users. Media, 34(3). https://en.civilica.com/doc/1879254/

Mirzaei, A., & Keshavarz Moghadam, A. (2024). Requirements for Social Policy in the Realm of Public Opinion Management with Emphasis on the Role of Media and Social Networks. Quarterly Journal of New Media Studies, 10(37), 1-49. https://nms.atu.ac.ir/article_17509.html

Momeni Rad, M. R., Vali Abedgoli, M., & Hamidi Zadeh, A. (2024). Investigating the status of social marketing and its impact on customer purchasing behavior considering the mediating role of customer trust. Dynamic Management and Business Analysis, 3(3), 285-297. https://civilica.com/doc/2128034/

Montes, D., & Perez, R. (2024). Privacy Concerns in Social Media Platforms: A Case Study of Instagram. Cybersecurity Journal, 29(3), 40-58.

Parsakia, K., & Jafari, M. (2023). Strategies for Enhancing Customer Engagement Using Artificial Intelligence Technologies in Online Markets. Journal of Technology in Entrepreneurship and Strategic Management (JTESM), 2(1), 49-69. https://doi.org/10.61838/kman.jtesm.2.1.6

Peters, M., Chen, L., & Hsu, K. (2013). Social Media Analytics and Engagement: Insights from a Multinational Study. Journal of Marketing Analytics, 1(3), 123-140.

Purovanto, S. (2023). Digital Identity Construction in Social Media: Instagram as a Space for Self-Presentation. Media and Society, 35(1), 19-37.

Rachbini, W. (2023). The Power of Social Media Marketing, Innovativeness, and Customer Engagement Strategies in Building Brand Advocacy Through Brand Reputation in Full-Service Airlines. International Journal of Management Studies and Social Science Research, 05(04), 203-214. https://doi.org/10.56293/ijmsssr.2022.4674

Shah, S. A., Shoukat, M. H., Ahmad, M. S., & Khan, B. (2024). Role of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation. Journal of Marketing for Higher Education, 34(1), 344-367. https://doi.org/10.1080/08841241.2021.1991072

Shekari, A., Poursaeed, M., & Deh Yadgari, S. (2025). Examining the Impact of Content Characteristics on Customer Engagement in Social Networks with a Data Mining Approach: A Case Study of Instagram. Business Management, 17(1), 201-233. https://journals.ut.ac.ir/article_97346.html?lang=en

Shweta, B., & Dev, P. S. (2024). Impact of Social Media Marketing in Customer Brand Preference. International Journal for Multidisciplinary Research, 6(2). https://doi.org/10.36948/ijfmr.2024.v06i02.16467

Smith, A. (2020). The Rise of Instagram: The Impact of Social Media on Consumer Behavior. Journal of Consumer Research, 47(2), 220-234.

Smith, R., & Zook, Z. (2016). Social Media Marketing: A Strategic Approach. Journal of Social Media Studies, 8(4), 85-101.

Suryawijaya, T. (2023). Augmented Retail Marketing: Comprehending Customer Satisfaction by AR Marketing Media. Neo Journal of Economy and Social Humanities, 2(4), 223-238. https://doi.org/10.56403/nejesh.v2i4.139