Analysis of the Effects of Social Networks on Women’s Veiling in Mazandaran Province
Keywords:
women, media literacy, hijab , use of social networkAbstract
The purpose of this study is to examine the role of social networks in veiling among women in Mazandaran Province. A combination of the perspectives of Giddens, Bourdieu, Simmel, and Veblen was selected as the theoretical framework. The research method is a correlational survey. The sampling method is multi-stage cluster sampling, and the sample size, based on Cochran’s formula, consists of 384 participants. The data collection instrument is a questionnaire. For data analysis, Pearson’s correlation coefficient and multivariate regression analysis were applied using SPSS software. Face validity was used to assess validity. The Cronbach’s alpha values for the variables of media literacy, social network use, and veiling were 0.792, 0.811, and 0.861, respectively, indicating reliability and internal consistency. The findings show that the average level of veiling is moderate. Approximately 12.2% of participants demonstrated a very low level of veiling. Around 19.8% had a low level, 30.1% exhibited a moderate level, 20.4% had a high level, and 17.5% reported a very high level of veiling. There is a negative and inverse relationship between the variables of the intensity of social network use and the duration of presence on social networks with the level of veiling. In other words, as the use of social networks increases, adherence to veiling and modesty decreases. Conversely, there is a positive and direct relationship between the level of media literacy and the level of veiling. Regression analysis reveals that 28.8% of the changes in the level of veiling are explained by the independent variables, with social network use contributing the most and media literacy contributing the least to predicting the level of veiling.
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