Exploring Approaches to Achieving Cultural Objectives in Sports from the Perspective of Sports Elites: A Qualitative Study
Keywords:
Cultural goals, sports elites, content analysisAbstract
The aim of the present study was to explore approaches to achieving cultural objectives in sports from the perspective of sports elites. Methodologically, this study employed a qualitative design, specifically the method of reflexive thematic analysis (Braun & Clarke, 2021). The research environment consisted of all sports elites. The participants included twelve individuals selected through purposive sampling. Data collection continued until theoretical saturation, which occurred after eight participants; however, recruitment was extended to twelve participants. In the qualitative phase, semi-structured interviews were used to extract the components of approaches to achieving cultural objectives in sports. For data analysis, and given that the researchers sought to identify the underlying constructs of approaches for cultural enhancement in sports, the six-phase thematic analysis method of Braun and Clarke (Braun & Clarke, 2006) was employed. The findings revealed that the perspectives of sports elites on culture in sports can be categorized into three major themes: (1) the essence of culture in sports arenas, with organizing codes including attention to ethics and moral values; (2) approaches to achieving cultural objectives, with organizing codes including clarification of values, defining objectives based on values, and actions aligned with objectives and values; and (3) barriers to achieving cultural objectives, with organizing codes including systemic barriers, individual barriers, and social barriers. Based on these results, it can be concluded that cultural development in sports requires an understanding of the nature and importance of culture in sports by athletes, the provision of contextual factors that facilitate the optimization of achieving cultural objectives in the sports environment, and effective management of barriers that hinder the realization of cultural objectives.
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