بررسی تغییرات در استراتژی‌های تبلیغاتی از تکیه بر رسانه‌های جمعی به سمت پلتفرم‌های دیجیتال

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Akhtar Mohagheghi, M., & Akhzarian Kashani, M. R. (2018). The Impact of Social Networks on Charitable Activities. Media Research, 2(Summer). https://ensani.ir/fa/article/400039/

Al Mahmud, M. A., Hossain, M. A., Saju, M. A. B., Wali, M., Ullah, R. H., & Suzer, G. U. R. K. A. N. (2024). Information technology for the next future world: Adoption of IT for social and economic growth: Part II. Technology, 2(H3). https://www.scirp.org/journal/paperinformation?paperid=135663

Alzub, A. M. (2023). Navigating the disruption of digital and conventional media in changing media consumption landscape in digital era. Journal of Engineering, Technology, and Applied Science (JETAS), 5(1), 38-48. https://doi.org/10.36079/lamintang.jetas-0501.517

Balouchi, H., Hasanqoli Pour, T., Maleki Minbash Rezgah, M., & Siyah Sarani Kajouri, M. A. (2015). Examining the Impact of Trust and Brand Identity on Brand Advocacy. Business Management Research, 14, 59-80. https://www.sid.ir/paper/197084/fa

Dehghan, H., & Marvat, B. (2018). Investigating the Relationship Between the Amount of Use of Virtual Social Networks and the Social Relationships of Students. News Sciences, 7(25). https://www.noormags.ir/view/fa/articlepage/1374946/

Esmaeilpour, M., Bahraini Zadeh, M., & Zarei, K. (2017). Examining the Impact of Celebrity Endorsements in Advertising on Consumer Attitudes Towards Ads. New Marketing Research, 1(7), 1-21. https://nmrj.ui.ac.ir/article_21448.html

Feiz, D., Arefi, A., & Khiyari Haghighat, A. (2016). The Impact of Celebrity Attractiveness and Advertising Effectiveness. Business Management Explorations, 8(16), 185-209. https://www.sid.ir/paper/197137/fa

Gharib Hosseini, M. H. (2022). Examining the Impact of Advertising on Social Media on Sales Volume. Seventeenth Conference on Computer Science and Information Technology. https://civilica.com/doc/1566492

Hedayatpour, P., Manouchehri, J., & Sohaili, B. (2020). The Impact of Facebook Marketing on Customer Satisfaction for Sports Products. Interdisciplinary Studies in Communications and Media, 3(9), 157-177. https://jiscm.iribu.ac.ir/article_120792_88277d39a5b6ce83130a6741b0e78037.pdf

Hongcharu, B. (2024). The changing roles of mass media amidst the growth of the digital media. Cogent Social Sciences, 10(1), 2297721. https://doi.org/10.1080/23311886.2023.2297721

Hosseinzadeh, S., Khazaneh Darlou, M., & Andelib, A. (2016). The Role of Online Social Media in Improving Marketing Strategies. Second International Conference on Web Research, https://civilica.com/doc/481654

Jamshidi, S. (2024). The Power of Predictive Analytics in Intelligent Sales and Marketing: A Study of the Children's Clothing Market. https://civilica.com/doc/2104755

Jan Nasari, M. (2024). The Position of Radio Among People and Media. https://civilica.com/doc/2179959

Kamran, F., Ghiathian, A., & Akhtarmaghi, M. (2018). Examining the Level of Social Trust in Online Social Network Advertisements. Media Research, 2(Summer). https://ensani.ir/fa/article/400043

Khalili, Z., Labbafi, S., & Khajehyian, D. (2021). Providing a Policy Framework for Platform-Based Businesses in Iran. Interdisciplinary Studies in Communications and Media, 4(13), 67-91. https://jiscm.iribu.ac.ir/article_140010.html

Khan, N., Zaman, B., & Sattar, A. (2024). Comparative Analysis and Implications of Mass Media versus Digital Media for Marketing Communication. Pakistan JL Analysis & Wisdom, 3, 185. https://www.socialpsychology.ir/article_219106_c6d91273c8ad316dccb3e4c58f02af77.pdf

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Landran Isfahani, S., Fallah Cham Asmani, F., & Aghajani, M. (2024). Designing a Model for Ethical Digital Content Marketing to Strengthen the Brand of Knowledge-Based Products in Artificial Intelligence. Ethics in Science and Technology, 18(5), 84-93. http://ethicsjournal.ir/article-1-3014-fa.html

Lotfian, M. (2016). The Impact of Advertising on Cultural Products in Iranian Society. Monthly Show(204), 31-34. https://www.noormags.ir/view/fa/articlepage/1224868/

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Nazarpour, M., Nasl Mousavi, S. H., & Hosseini Shirovani, M. S. (2020). The Application of Artificial Intelligence in Tax Auditing. Auditing Knowledge, 20(81), 198-226. https://sid.ir/paper/967020/fa

Pakdel, H. R., Rasouli, M. R., Nasrollahi, A., & Sharif Khani, M. (2020). Explaining the Challenges of the Islamic Republic of Iran Broadcasting Organization in the Cyberspace (Formulating Appropriate Strategies for the Organization's Cyber Vice Presidency). Interdisciplinary Studies in Communications and Media, 3(3), 11-35. https://jiscm.iribu.ac.ir/article_108180.html

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Sahafi, M., & Iraj, G. (2014). Comparative Study of the Position of Cultural Products Among Top Advertising Brands Emphasizing the 1404 Vision Document. Quarterly Journal of Media(25), 7-55. https://www.noormags.ir/view/en/articlepage/1078491/

Shekarchi Zadeh, Z., & Valikhani, Z. (2021). The Impact of Social Media Influencers' Characteristics on Online Purchasing Intentions Through the Mediating Role of Attitude Towards Advertising and Brand (A Case Study: Followers of Leather Clothing Pages on Instagram). New Marketing Research, 11(4), 157-176. https://nmrj.ui.ac.ir/article_26420.html

Wright, A. L., Willett, Y. J., Ferron, E. M., Kumarasamy, V., Lem, S. M., & Ahmed, O. (2024). Using social media to recruit participants in health care research: Case study. Journal of medical Internet research, 26, e51751. https://doi.org/10.2196/51751

Ziviyar, F., Shahin, M., Hassan Khani, J., & Rahmati, R. (2017). The Role of Social Networks in the Civilizational Identity of Iranian Users (A Case Study of Facebook and Telegram). Interdisciplinary Studies in Media and Culture, 7(2), 105-128. https://ensani.ir/fa/article/382705/