تحلیل نقش الگوی کارآفرینی بر انتخاب استراتژی‌های بازاریابی دیجیتال در کسب‌وکارهای نوپا

Aulia, M. F., Alamanda, D. T., Zuhdi, U., & Anggadwita, G. (2024). Ecosystem-Driven Growth: The Effect of Iterative Strategies and Lean Programs on Startup Performance in Jabodetabek, Indonesia. Proceeding of International Conference on Business Economics Social Sciences and Humanities, 7(1), 1130-1145. https://doi.org/10.34010/icobest.v7i.626

Fuks, K. (2023). Marketing Features of a Startup Through Its Lifecycle. Eastern Europe Economy Business and Management(2(39)). https://doi.org/10.32782/easterneurope.39-8

G., A., & Jain, B. n. (2023). Impact of Digital Marketing on Consumer Behavior Towards Edtech Startups. International Journal for Multidisciplinary Research, 5(6). https://doi.org/10.36948/ijfmr.2023.v05i06.8595

Ghezzi, A. (2019). Digital Startups and the Adoption and Implementation of Lean Startup Approaches: Effectuation, Bricolage and Opportunity Creation in Practice. Technological Forecasting and Social Change, 146, 945-960. https://doi.org/10.1016/j.techfore.2018.09.017

Hermawan, I., Sudarwati, Y., Sari, R., Izzaty, I., & Wuryandani, D. (2021). Scrutinizing Indonesia’s Agricultural Start-Ups. https://doi.org/10.2991/assehr.k.211227.049

Insandi, A. M., & Ginting, T. T. M. (2024). Artikel the Role of Digital Marketing Strategies in Strengthening Modern Businesses for Startups in Medan City. Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen, 10(2), 402-406. https://doi.org/10.47663/jmbep.v10i2.455

Jadha, V. V. (2024). Strategic Marketing Approaches for Startup Expansion: Vision, Mission, and Goals. Interantional Journal of Scientific Research in Engineering and Management, 08(05), 1-5. https://doi.org/10.55041/ijsrem34168

Joel, O. S., Oyewole, A. T., Odunaiya, O. G., & Soyombo, O. T. (2024). Navigating the Digital Transformation Journey: Strategies for Startup Growth and Innovation in the Digital Era. International Journal of Management & Entrepreneurship Research, 6(3), 697-706. https://doi.org/10.51594/ijmer.v6i3.881

Jumali, M. A., Sabbiqun, D. D., & Rusdiyantoro, R. (2024). Solutions for Young Entrepreneurs in the Socially-Based Fourth Industrial Revolution Era. Tibuana, 7(01), 72-76. https://doi.org/10.36456/tibuana.7.01.7827.72-76

Lytvyn, I., & Pauk, N. (2023). Digitalization as a Factor of Fast Internationalization of Startups. Management and Entrepreneurship in Ukraine the Stages of Formation and Problems of Development, 2023(2), 188-199. https://doi.org/10.23939/smeu2023.02.188

Matheus Eurico Soares de, N., Lyra, L. U., Souza, L. J., Rosemeire de Souza Vieira, S., & Cahen, F. R. (2023). International Digital Competencies Maximizing Lean Internationalization in Healthcare Startups. International Journal of Health Management Review, 9, e0334. https://doi.org/10.37497/ijhmreview.v9i00.334

Moradi, S., Abbasi, J., Radfar, R., & Abdolvand, M. A. (2024). Qualitative Identification of Intervening Factors Affecting Digital Marketing Strategies in Successful Iranian Startups. Ijimob, 4(2), 46-53. https://doi.org/10.61838/kman.ijimob.4.2.6

Mubadilah, A., Karyadi, H., Sirait, E., B, K. M., & Sono, M. G. (2024). Analisis Dampak Strategi Pemasaran Digital Terhadap Pertumbuhan Bisnis Startup. El-Mal Jurnal Kajian Ekonomi & Bisnis Islam, 5(11). https://doi.org/10.47467/elmal.v5i11.5789

Ousghir, S., & Daoud, M. (2022). Exploratory Study on Innovation Management in Startups, an Attempt to Design It Through the Business Model. Eastern-European Journal of Enterprise Technologies, 1(13(115)), 20-26. https://doi.org/10.15587/1729-4061.2022.251845

Pangilinan, G. A., Audiah, S., Shauqy, M. R., & Wahyudi, O. F. P. (2024). Entrepreneurial Marketing Mindset as a Determining Factor for Digital Startup Success. Startupreneur Business Digital (Sabda Journal), 4(1), 34-46. https://doi.org/10.33050/sabda.v4i1.695

Pankova, M. (2024). Aspects of Managing the Development of Startups in Modern Conditions. State and Regions Series Economics and Business(1(131)). https://doi.org/10.32782/1814-1161/2024-1-9

Pasigai, A., & Jusriadi, E. (2024). The Influence of Service Strategies and Business Relations on the Growth of Starup Businesses in Medium Digital Marketing. Journal of Ekonomi, 6(1), 18-24. https://doi.org/10.58251/ekonomi.1337650

Rathore, A. P. S. (2024). Impact of Marketing Budget Allocation on Financial Performance of Startups. Shodhkosh Journal of Visual and Performing Arts, 5(6). https://doi.org/10.29121/shodhkosh.v5.i6.2024.5761

Resnawita, R. (2024). Metode Systematic Literatur Review Perkembangan Start Up Digital Pada Era Society. Jurnal Ekonomi Dan Bisnis (Ek&bi), 7(1), 312. https://doi.org/10.37600/ekbi.v7i1.1418

Sarvamangala, K. J., & Manasa, H. (2024). A Study on Transformative Impact of Digital Advertising on E-Commerce Startups. International Journal for Multidisciplinary Research, 6(3). https://doi.org/10.36948/ijfmr.2024.v06i03.21286

Suryana, P. (2024). Digital Marketing Strategy in Increasing Brand Awareness of Technology Startups. MAR-Ekonomi, 2(2), 129-137. https://doi.org/10.58471/mar-ekonomi.v2i2.532

Suryapermana, N. (2024). Penerapan Manajemen Pemasaran Digital Untuk Meningkatkan Daya Saing Startup Di Prodi Mpi Uin Sultan Maulana Hasanuddin Banten. Indonesian Journal of Economy Business Entrepreneuship and Finance, 4(3), 677-686. https://doi.org/10.53067/ijebef.v4i3.201

Tabassam, A. (2024). Entrepreneurial Resilience and Innovation in Crisis: A Study of Effectuation, Causation, and Bricolage in Post-Pandemic Startups. Journal of Social Sciences and Management Studies, 113-132. https://doi.org/10.56556/jssms.v3i4.1085

Tetyana, T. (2023). Startup Marketing: Features, Digital Tools, and Promotion Channels. Marketing and Digital Technologies, 1(7), 107-119. https://doi.org/10.15276/mdt.7.1.2023.8

Vonoga, A., Zvaigzne, A., Murinska, S., & Mietule, I. (2024). Strategic Positioning and the Importance of Communication for Startups in Latvia. 58, 411-420. https://doi.org/10.22616/esrd.2024.58.040

Wulandari, H., & Nugraha, D. (2022). The Role of Crowdsourcing in Startup Product Development. Jtesm, 1(2), 1-4. https://doi.org/10.61838/kman.jtesm.1.2.1